Coin Stories with Natalie Brunell
Mike Coffey: How One Small Business Owner Used Bitcoin to Transform His Company
By Natalie Brunell
Ep. 490 · Aired Mar 24, 2026 · 25m · Last boosted Apr 20, 2026
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Show Notes
What happens when you give 130 employees a $30,000 bonus... and they forget they got it? That's exactly what pushed Mike Coffey, CEO of BlueCotton, to do something radical: pay employees in Bitcoin. Mike runs a 130-person custom apparel company in Bowling Green, Kentucky — and he's quietly turning his small business into a Bitcoin case study. In this episode, we dig into why he made the switch, how it's impacting his employees' financial futures, what it's done for his bottom line, and why Bitcoin is the only bonus people actually remember. If you're a business owner wondering wh...
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