Who exactly is the AI? I’m confused!
Turning Podcast IP into Multi-Platform Revenue
By James Cridland and Sam Sethi
Ep. 25 · Aired Jul 18, 2025 · 1h 41m · Last boosted Jul 19, 2025
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Show Notes
Send James and Sam a message or voicemail We have interviews with James Burtt from the newly-launched Pivot Productions; Liam Heffernan from Mercury Podcast Network who has just announced a new partnership with the Student Radio Association; and founder & CEO Will Malnati of At Will Media on taking IP from podcasts into other platforms. Plus - weekly podcast listening in the US has reached a staggering 773 million hours according to new data from Edison Research. This robust metric provides a more meaningful measurement than percentage reach, showing the growing intensity of podcast consumption while enabling...
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