Great coverage of the Apple Podcasts video integration and excellent interview with Justin. Lets get Apple adopting Alternate Enclosure!
Apple Podcasts Video - HLS, ads, and podcaster control
By James Cridland and Sam Sethi
Ep. 8 · Aired Feb 20, 2026 · 2h 34m · Last boosted Feb 20, 2026
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Show Notes
Send James and Sam a message or voicemail Apple turns on HLS video in Apple Podcasts and rewrites the business rules while keeping files with hosts. We unpack the listener experience, creator workflows, dynamic ads, costs, open standards, and what Spotify and YouTube might do next, with insights from Justin Jackson. • HLS explained and why it matters for control • What listeners get on iOS and when it ships • MP4 feeds versus HLS delivery trade-offs • Supported hosts at launch and why ad-tech drives it • Delivery metrics vs true attribution for advertisers • Apple’s per...
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