
Apple Podcasts video tech details; plus Supercast acquired - we speak to its CEO
By James Cridland and Sam Sethi
Ep. 9 · Aired Feb 27, 2026 · 2h 10m · Last boosted Mar 2, 2026
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Show Notes
Send James and Sam a message or voicemail We break down Apple’s video podcast rollout, why HLS matters for reliability, and what ad skipping really looks like. Then Supercast’s CEO shares how subscriptions scale, followed by a compelling case for narrative audio over flat studio video. • HLS architecture with separate audio rendition and why the mix must be broadcast‑ready • What Apple will and won’t enforce on ad skipping and why shorter breaks retain better • Frame rates, resolutions, and a nod to Vision Pro and immersive options • Why only a minority can s...
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Question. A few weeks back you had Tony Doe on the show live and mentioned that you cleaned up his audio a touch. What tool did you use?