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We Are Satoshi

Bitcoin Has a Marketing Problem | Bobby Shell

By Kyle Huber

Aired Jun 25, 2026 · 47m · Last boosted Jul 6, 2026

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Show Notes

Why hasn't Bitcoin reached mainstream adoption despite having the best money ever created? In this episode of We Are Satoshi, Bobby Shell explains why Bitcoin's biggest challenge isn't technology—it's sales, marketing, and communicating value to the world. From Lightning payments and stablecoins to AI, entrepreneurship, and faith, this conversation explores what it will take for Bitcoin to reach billions of people and why the next wave of adoption may look very different than many Bitcoiners expect. Bobby Shell is VP of Marketing at Voltage, where he helps businesses integrate Bitcoin and...

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Other Episodes/Songs This Community Boosts Other show's episodes boosted by people who boosted this episode
Jun 28, 2026
Nostr Interactions:2.2k
EricFJJul 2, 2026
1.1k
@npub1equrmqway… these lovely gentlemen want us to talk about BIP-110 … wanna dive into the fire? 😅
EricFJJul 2, 2026
1.1k
It’s like, uh, totally, uh all our fault, sorry🫃🏽 #dickrichard
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Jun 16, 2025
Nostr Interactions:7k
EricFJJun 21, 2025
7k
Aspire to be less of a LARP each day thanks to episodes like this. Great show. Also your homophobia is so cute. Really makes you way less gay when you regularly make sure your audience knows you’re totally not gay. That’s some brokeback level straightness we can all aspire to. Careful with the bears you two, bring protection and practice safe nsecs.
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Nostr Interactions:2.2k
EricFJAug 5, 2026
2.2k
GM. Great convo to listen to. Got me even more stoked to meet everyone in Chicago next month!
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Nostr Interactions:2.2k
EricFJJul 17, 2026
2.2k
Great rip gents. World will be a better place as more and more creators follow their inspiration through freedom tech like @npub12hcytyr8f… .
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Nov 13, 2025
Nostr Interactions:2.2k
EricFJNov 17, 2025
2.2k
Doubling down - let’s purple pill all the spouses!!
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Nostr Interactions:1.2k
EricFJJun 13, 2026
1.2k
BUILD. SHIP. ZAP. CLENCH. REPEAT. Appreciate you guys. On NIP-99: marketplaces don’t really “pull” from each other… rather, we all “push” marketplace events to relays so anyone can view the open market however they’d like. Conduit is just one lens. Plebeian, Shopstr, Hisa and soon TakeMySats too (and more) are all their own perspectives on a shared pool of product listing & related Nostr events. Similar to how Damus/Nostur/Wisp/Primal etc are all lenses on the same shared constellation of Nostr social events. #hashtag
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Sep 5, 2026
Nostr Interactions:1.1k
EricFJAug 14, 2026
1.1k
🎧
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Nostr Interactions:1.1k
EricFJAug 10, 2026
1.1k
Shameless boosting of our own show. This one deserves it!
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Nostr Interactions:1.1k
EricFJAug 1, 2026
1.1k
Breathe. Great positive discussion @npub1tan2cwtf8… and Brandon
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Nostr Interactions:1.1k
EricFJJul 14, 2026
1.1k
Thanks so much for having me on again Brandon. Had a blast. Great rip
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Jun 20, 2026
Nostr Interactions:1.1k
EricFJJun 22, 2026
1.1k
Sir Permanerd, GM and thank you for allowing us to borrow your otter friend and his strings. He’s quite clever and talented. I’m glad you two communicated about him having a fling with Open Markets. We had fun, but I can assure you he remains loyal to YATA- you’re his primary. We’d like to continue these polypod cross-pollinations and have you on sometime for some bla bla on BTC/Nostr circular economies, permaculture and Canadianisms. A plus tard mon ami.
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Jun 13, 2026
Nostr Interactions:1.1k
EricFJJun 13, 2026
1.1k
Great episode. The progress of this show from episode 1 is incredible. Keep rocking
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May 23, 2026
Nostr Interactions:1.1k
EricFJMay 29, 2026
1.1k
I still clench my buttcheeks on all sends, including zaps. It’s just good practice
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Nostr Interactions:1.1k
EricFJMay 29, 2026
1.1k
Thanks for this episode gents. Really enjoyed
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Nostr Interactions:1.1k
EricFJMay 13, 2026
1.1k
YOU CAN BE PRINCIPLED AND STRATEGIC
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Nostr Interactions:1.1k
EricFJMay 12, 2026
1.1k
Love featuring and discussing pleb projects on this show… Got anything we should look at? Let us know!!
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May 8, 2026
Nostr Interactions:1.1k
EricFJMay 10, 2026
1.1k
Gamma Markets is cool hell yeah 😎
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Apr 23, 2026
Nostr Interactions:1.1k
EricFJMay 8, 2026
1.1k
Preach!!
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Apr 21, 2026
Nostr Interactions:1.1k
EricFJApr 22, 2026
1.1k
Stoked to listen to this
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Apr 3, 2026
Nostr Interactions:1.1k
EricFJApr 12, 2026
1.1k
Thanks for the @npub1000000zx0… shoutout gentlemen! Would love to have you on sometime, & vice versa would love to be a guest on YATA to chat about decentralized marketplaces on Nostr!
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Nostr Interactions:1.1k
EricFJApr 10, 2026
1.1k
Awesome discussion all around that gets me bullish about the future and simultaneously motivated to keep building (… & appreciate the mention @npub13q8evu294… )
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Nostr Interactions:1.1k
EricFJApr 4, 2026
1.1k
Hell yeah @npub1art8cs66f… for putting yourself primarily on Nostr Great episode
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Nostr Interactions:1.1k
EricFJMar 31, 2026
1.1k
Next episode is out. Slightly more unhinged. @npub1equrmqway… and I are dialing it in. Take a listen👇🏼
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Nostr Interactions:1.1k
EricFJMar 27, 2026
1.1k
Inaugral episode of the Open Markets Podcast is out! @npub1equrmqway… and I go over what this movement to decentralize commerce using Nostr is all about. Check it out 👇🏼
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Nostr Interactions:1.1k
EricFJMar 23, 2026
1.1k
Subscribed!!
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Nostr Interactions:1.1k
EricFJMar 18, 2026
1.1k
Long overdue listening to this one. Great show
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Nostr Interactions:1.1k
EricFJDec 16, 2025
1.1k
Thanks again for having me on Brandon. Honor to be on this mission with people like you.
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Dec 11, 2025
Nostr Interactions:1.1k
EricFJDec 15, 2025
1.1k
“Roll your face on the keyboard and make an app” 😂😂
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Dec 5, 2025
Nostr Interactions:1.1k
EricFJDec 6, 2025
1.1k
Sober analysis. I’d add: Nostr doesn’t have to ONLY be a backup/ripcord option. Paid subs for valuable content and/or services can exist here too. Heck, ads (sans deceptive design patterns) can even exist here too in certain contexts.
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Nostr Interactions:1.1k
EricFJNov 10, 2025
1.1k
Chargebacks are the real scam. Socialized fraud risk is a hidden tax on everyone, driving up prices in a desperate society.
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Nostr Community

Everyone who has boosted Bitcoin Has a Marketing Problem | Bobby Shell on Nostr, ranked by sats sent, all time.

  1. Eric FJ 🪬⚡️ 1.1k sats

Episode Boosts

Every boost sent to this episode, as published to Nostr, newest first.

  • 1,111
    Great guest and great questions- a real operator with a balanced perspective.